Our Story

Be Lovely Be You Lufli Boutique

BE LOVELY, BE YOU! That is our philosophy at Lufli Boutique! And what do we mean by BE YOU?  LUFLI is an online Boutique based in Austin, Texas, where there is a diverse culture and people feel free to express their individuality. We start by helping you find your "purse-onality profile" that will help you express your unique style, feel happy and be confident. Then we look for creative and unique gifts that are a strong expression of individual personality. We bring to the marketplace a carefully curated handbag, accessory, women's apparel and gift collection of quality brands and diverse styles that you may not find in a department store. Our products are inspired by real life, have thoughtful creative detail, and embody a timeless design. We look for artisan created elements in our products like hand painting, stitching or beading, hand-tooled genuine leather, hand-dyed soft leather, vintage tapestry, original artwork, or fun embellishments.

What do we mean by BE LOVELY? Our company name LUFLI was chosen because we like what it means to us and what it brings to our lives. “Living on purpose and giving it all you've got with style and grace.” According to Wikipedia, Lufli is one of the Middle English spellings for the word lovely. This is our definition of Lufli and what we want our company culture to radiate to the rest of the world.

luf-li \ˈləf-lē\  adj.

1. be lovely, lovable, loverly (choose to love and be happy)
2. appearing to be beautiful (enhance your natural beauty; body, heart and soul)
3. of top quality, par excellence (give it all you’ve got, live life well)

As a company that follows a BE LOVELY, BE YOU culture, we look for opportunities to work with great companies that practice fair trade policies and stand behind their products. Our guarantee to you is that we will deliver products that are of excellent quality at a fair price. Many of the Artisans that create the hand-crafted elements of our handbags are greatly enriched by the opportunity to work for a living. The whole community then is lifted up with better schools, and a more vibrant marketplace.

Giving back is important to us at Lufli Boutique! We happily give a portion of our sales to aid non-profit organizations who bring relief efforts to under-served people groups at home and abroad. We want to give to organizations that are fiscally responsible with a low administrative cost (30% or less), ensuring that a large portion of funds go directly to those in need. For more information on the non-profit organizations we support click here: Blessed to Give Back

We truly hope that your life is enriched by your visit to lufli.com. Our desire is to make your shopping experience ooh so fun, convenient, and happy! Sooo….stay tuned because we are continuously on the lookout for new handbags, accessories, gifts and "market finds" that will accentuate the way you live, work and play. If you would like to join our VIP email list click on the link here: for Exclusive and Early Access to Discount, Promotions, Fashion Tips, Style Guides and more!  Plus 10% off your first order!

With a grateful heart to our customers we say, “Thank you for shopping at Lufli.com”, and have a lovely day!


Nori & Carol

Carol and Nori Barrett Owners and Operators at Lufli Boutique


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