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Our Story

Be Lovely Be You Lufli Boutique


That is our philosophy at Lufli Boutique, based in trendy Austin, Texas! Our mother-daughter team, Carol and Nori, will start by helping you "find your style".  We source a limited selection of quality clothing, handbag, and accessory brands that are affordable, fun, flattering, and comfy and make you feel good about the way you look. In turn, that will help YOU express your unique style, be confident and tell your own story!

Our company name LUFLI was chosen because we like what it means to us and what it brings to our lives. 

luf-li \ˈləf-lē\  adj.
1. be lovely, lovable, loverly (choose to love and be happy)
2. appearing to be beautiful (enhance your natural beauty; body, heart and soul)
3. of top quality, par excellence (give it all you’ve got, live life well)

We truly hope that your life is enriched by your visit to lufli.com. Our desire is to make your shopping experience ooh so fun, convenient, and happy! Sooo….stay tuned because we are continuously on the lookout for "market finds" that will accentuate the way you live, work and play. If you would like to join our VIP email list click on the link here: for Exclusive and Early Access to Discount, Promotions, Fashion Tips, Style Guides and more!  Plus 10% off your first order!

With a grateful heart to our customers we say, “THANK YOU for shopping at Lufli.com”, and have a lovely day!


Nori & Carol

Carol and Nori Barrett Owners and Operators at Lufli Boutique


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